Rising Star Designer DIERDRE WALLACE’s deeFind Shoes Enjoy Success: Winning SF RAW Awards, Featured on “BASKETBALL WIVES,” and in STEVIE BOI’s Show During New York Fashion Week

SAN FRANCISCO, CA December 4, 2012 - Local fashion designer Dierdre Wallace has much to be happy about this holiday season. Not only has her young shoe label, deeFind Shoes, performed strongly in its debut freshman season, but Wallace’s bold designs have received attention from national designers like Stevie Boi, who having learned of Wallace through celebrity stylist Joe Exclusive out of Los Angeles, invited Wallace to New York Fashion Week where his models adorned the statement-making heels in his show “54.”

Most recently, deeFind won the San Francisco RAW Awards for Best Accessories Fashion Designer of The Year. She was in the company of other notable artists and designers, including Antonette Streeter for Photography, Eleonore Santos for Fashion Design, and Ashley Bell for Visual Arts. Wallace states she was humbled to win it, acknowledging the wealth of accessories design talent in the San Francisco Bay Area. She attributes the win to dedication and hard work. “When you put your heart, sweat and tears into your passion, receiving an award like this is extremely inspiring,” says Wallace. “It keeps you focused on what you’re trying to achieve and fuels your desire, continuing your hunger to work even harder to make your dreams your reality.”

And Wallace’s dreams have made it all the way to the Reality Television airwaves. deeFind has been featured on VH-1’s Basketball Wives of Los Angeles, worn by Gloria Govan and Brooke Bailey. Wallace was thrilled to see her shoes adorned by the opinionated and fashion forward ladies. As to how she felt when friends called her to congratulate, she merely states “I was in total disbelief.” Yet despite her recent success, the young designer remains humble. “I felt such an extreme gratitude to have been gifted with these opportunities,” says Wallace regarding these accomplishments.   

Wallace shows no signs of slowing down. Despite the positive attention, she strives to hold true to her brand’s meaning: “empowering and encouraging women to define themselves by stepping into their identity.” Wallace feels that it is important that “women be empowered by a ferocious thirst, and never hold back.” This ethos is embodied in the sophomore season of the brand debuting in 2013. Forward samples freshly unboxed from the small Portugal manufacturer evidence new takes on her already successful designs. “It shows my growth and potential,” says Wallace as she holds one of the new designs for our inspection ( though we had to promise to be tight lipped until the debut ). “As an artist you are always growing and refining your skills, reflecting on what works, and what doesn't.”

            Fortunately for Wallace, there isn’t much that doesn’t work for her brand. She intends to expand upon her past successes by producing a limited run of tank tops  ( “for the ladies” ) and a couple of “fabulous” tote bags.  After all, someone needs to produce accessories fans find fierce enough to match their deeFind heels.